IOMA, a revolutionary and innovative evidence based skincare concept from France, launched in 2008 by INTUISKIN, a spin-off from the MEMSCAP group (nyse euronext:MEMS), continues its deployment into the perfumery network Beauty Success, its standing partner.
In fact, since 2009, Beauty Success was seduced by the original and unique approach of the French brand, based on 3 keys concepts: Evidence Based Skincare, customization and bespoke skincare treatments to offer a genuinely unique experience.
Within referenced Beauty Success institutes, IOMA therefore proposes, from almost two years on, a complete skincare procedure which combines an unprecedented skin biometric analysis system to targeted skincare regimens for a completely customized treatment.
Performed before and after the treatment with the use of the IOMA Beauty Diag(TM), a patented skin analysis device, the skin diagnosis ensures a maximized efficiency and optimized results. Composed of 25 face products at its launching, the product line was enhanced in the first semester of 2011 with a revolutionary product: The "Custom made Youth Rituals". A unique product realized by estheticians and beauty advisers in the POS according to the client's needs as they were revealed by the diagnosis device! Thus, beauty advisers of Beauty Success become genuine specialists of skin and formulation, in order to satisfy their client's well-being and good mood...
Nevertheless the brand did not stop there: it launched in May 2011 a new line of 6 high performance body products. That very diverse offer is present-day distributed in 95 Beauty Success Perfumeries all over France including all of the integrated network stores and also 15 independent stores. This brand deployment will probably carry on in the coming months.
Current affairs around the IOMA brand will continue to prosper at Beauty Success for this last quarter of 2011 with a strong will of a common growth for both partners: Participation of IOMA to the "Forum des franchises" in Biarritz on September 14, participation to the 17th anniversary campaign of Beauty Success, setting up of wide range trade marketing operation from October 31 to November 26, ... View the original article here