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While erroneous labeling is at the heart of the lawsuit, the issue goes much deeper. Besides not containing a minimum of 70 percent organic ingredients, some of the products contain potentially toxic ingredients, including chemicals such as triethanolamine, cocamide DEA, and butylated hydroxyanisole, and parabens that are linked to skin irritation, asthma, hormone disruption, and even cancer. And the fact that some of those products are meant to be used by children makes matters even more concerning.

“For years, organic advocates have called on personal care companies to fix their improper ‘organic’ labels, but our recent purchasing shows the industry is still rife with unsubstantiated organic claims,” says Michael Green, executive director of CEH in a press release. “We want to encourage companies to use organic ingredients and insure that consumers can trust organic labels to be meaningful and consistent.”

CEH bases its claims on a study conducted where it purchased beauty products labeled as “organic” from retailers like Target, CVS, Walgreens, Rite Aid, Whole Foods, and other Bay Area retailers. Out of the lotions, shampoos, conditioners, soaps, and personal-care products it tested, CEH found dozens of products, made by 26 companies, that were labeled “organic” but contained very few or even no organic ingredients whatsoever.

This isn’t the first time a “natural” beauty company has been accused of misrepresentation. In 2008, Dr. Bronner’s Magic Soaps filed a suit charging its competitors, including Kiss My Face and Hains Celestial (which owns Jason and Avalon Organics), with deceptive marketing.

Want to see if the products named in the suit are on your bathroom shelf? Here is the full list of companies and their allegedly mislabeled products (Note: the products listed are just examples; CEH has identified many more mislabeled products from the companies):

Advantage Research Laboratories, Inc./Murray’s Worldwide, Inc.: Parnevu T-Tree No Lye Conditioning Relaxer System

Aubrey Organics, Inc: Collagen & Almond Enriching Moisturizing Lotion

Beauty Without Cruelty/Lotus Brands, Inc: Organic Aromatherapy Facial Cleanser

Boots Retail USA Inc: Boots Amazon Forest Brazil Nut & Vanilla Body Wash

California Inside & Out, Inc: Out of Africa Handwash Tea Tree with Essential Oil

Colomer U.S.A.: Crème of Nature Kiwi & Citrus Ultra Moisturizing Shampoo

Cosway Company, Inc/Head Organics Company: Clearly Head Conditioner

Curls, LLC: Curlicious Curls Cleansing Cream Organic Shampoo

Derma E Natural Bodycare/Stearns Products, Inc: Psorzema Body Wash

Hain Celestial Group: Jason Thin-to-Thick Conditioner and Baby Avalon Organics Silky Cornstarch Baby Powder

House of Cheatham, Inc: Organics by Africa’s Best Hair Mayonnaise

International Trade Routes of New York, Inc/Laboratorios Phergal: Naturtint Green Technologies Permanent Hair Colorant

Kinky-Curly Hair Care: Kinky-Curly Spiral Spritz

Kiss My Face Corporation: Hold Up Styling Mousse

Lafe’s Natural BodyCare/Lafe T. Larson, Inc: Deodorant Stone With Holder

Morrocco Method, Inc: Euro Organic Oil Simply Pure Hair & Scalp Therapy

Namasté Laboratories: Organic Root Stimulator Olive Oil Replenishing Pak

Nature’s Baby Products, Inc: Nature’s Baby Organics Shampoo & Body Wash in Vanilla-Tangerine Scent or Lavender-Chamomile Scent

Nubian Heritage Group/Sundial Group LLC: Coconut & Papaya with Vanilla Bean Extract Body Wash

Nutrition Resource, Inc. dba NutriBiotic: NutriBiotic Everyday Clean Conditioner Botanical Blend

Rainbow Research Corporation: Rainbow Baby Oh Baby Unscented Organic Herbal Shampoo

Renpure, LLC: Renpure Organics I Love My Hair! Body and Shine Shampoo

Strength of Nature Global, LLC: Elasta QP Intense Fortifying Hair Conditioning Treatment

Sundial Brands/Sundial Group LLC: Shea Moisture Organic Raw Shea Butter Moisture Retention Shampoo

The Himalaya Drug Company: Organique by Himalaya Toothpaste

Todd Christopher International, Inc/Vogue International: Hydrating Teatree Mint Conditioner

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NEW YORK, May 26, 2011 -- /PRNewswire/ -- Fusion Brands Inc. in partnership with Sony Pictures, and CBS Consumer Products is excited to announce the 2011 launch of Jabot Cosmetics, one of the first fictional beauty brands to become available for purchase to consumers. Inspired by the beauty company portrayed on daytime TV's Emmy award-winning and #1 rated series "The Young and the Restless" Jabot is now a premium collection of color cosmetics, advanced scientific skincare and luxurious fragrances, formulated to give fans and women access to Hollywood's backstage beauty secrets.

Jabot Cosmetics will launch at the 2011 Daytime Emmy Awards in Las Vegas, NV on June 19, 2011. The face of the brand, and one of the most popular stars on the show, Tracey E. Bregman, who plays Lauren Fenmore, will debut the brand live on the red carpet. "When it comes to our makeup and skincare, I think every woman wants what I want...beautiful, glamorous colors and most importantly, to see visible results. Whether you are a television actress, a mom or a busy executive, I just know when women try Jabot products; they will fall in love with them," said Bregman.

"Jabot is the crown jewel cosmetics company in town. It's such a huge part of the history of the show and has played a significant role in the inter-family dynamics of the Abbotts, particularly in Jack Abbott's relationship with his father John.  It's also a key ingredient to the decades long business rivalry between Jack and fellow titan Victor Newman. Blood has been lost and hearts have been broken over this company," explained Maria Bell, Producer and Head Writer, The Young and the Restless. "For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV," added Bell. "The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!"

Alisa Marie Beyer, CEO of The Benchmarking Company, saw a real opportunity to bring this iconic, fan-worshipped part of the show to life for women and fans in a fun, exciting way. Beyer has been the force behind bringing the Jabot Cosmetics' concept to fruition and has created the brand, as well as a full-line of products designed to withstand the intensity of camera lights, and that contain powerful anti-aging actives to keep women looking youthful and feeling as glamorous as their favorite Hollywood actress. The Jabot story will be supported by ongoing storyline integrations with the show.

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