NEW YORK, May 26, 2011 -- /PRNewswire/ -- Fusion Brands Inc. in partnership with Sony Pictures, and CBS Consumer Products is excited to announce the 2011 launch of Jabot Cosmetics, one of the first fictional beauty brands to become available for purchase to consumers. Inspired by the beauty company portrayed on daytime TV's Emmy award-winning and #1 rated series "The Young and the Restless" Jabot is now a premium collection of color cosmetics, advanced scientific skincare and luxurious fragrances, formulated to give fans and women access to Hollywood's backstage beauty secrets.
Jabot Cosmetics will launch at the 2011 Daytime Emmy Awards in Las Vegas, NV on June 19, 2011. The face of the brand, and one of the most popular stars on the show, Tracey E. Bregman, who plays Lauren Fenmore, will debut the brand live on the red carpet. "When it comes to our makeup and skincare, I think every woman wants what I want...beautiful, glamorous colors and most importantly, to see visible results. Whether you are a television actress, a mom or a busy executive, I just know when women try Jabot products; they will fall in love with them," said Bregman.
"Jabot is the crown jewel cosmetics company in town. It's such a huge part of the history of the show and has played a significant role in the inter-family dynamics of the Abbotts, particularly in Jack Abbott's relationship with his father John. It's also a key ingredient to the decades long business rivalry between Jack and fellow titan Victor Newman. Blood has been lost and hearts have been broken over this company," explained Maria Bell, Producer and Head Writer, The Young and the Restless. "For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV," added Bell. "The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!"
Alisa Marie Beyer, CEO of The Benchmarking Company, saw a real opportunity to bring this iconic, fan-worshipped part of the show to life for women and fans in a fun, exciting way. Beyer has been the force behind bringing the Jabot Cosmetics' concept to fruition and has created the brand, as well as a full-line of products designed to withstand the intensity of camera lights, and that contain powerful anti-aging actives to keep women looking youthful and feeling as glamorous as their favorite Hollywood actress. The Jabot story will be supported by ongoing storyline integrations with the show.
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