GILLETTE® VENUS PARTNERS WITH SKINCARE LEADER OLAY TO LAUNCH NEW GOLD STANDARD IN SHAVING: VENUS & OLAY™ RAZOR
First Ever Official Razor of Sports Illustrated Swimsuit Boosts Your Shave and Helps Lock in Skin’s Moisture1
For the first time ever, Gillette Venus, a global leader in female shaving, and Olay, a global leader in skincare, are coming together to deliver a new gold standard in shaving with the new Gillette Venus & Olay razor. Venus’ five-blade technology shaves you close while shave gel bars with Olay skin conditioners help lock in skin’s moisture for less dryness2.
“The Venus & Olay razor is revolutionizing the shaving aisle. There might be other razors claiming skin benefits, but only Venus has the benefit of this unique partnership with Olay, and their rich heritage and expertise in skincare,” said John Holding, Marketing Director, North America, Gillette & Venus. “When it comes to shaving, women want the best of both worlds: they want effective hair removal, and to also keep their skin looking – and feeling – its best. Venus razors have always offered women Goddess Skin, because shaving is where it all begins. But Venus & Olay is the newest and an outstanding way to achieve it.”
So what exactly does the concept of “Goddess Skin” mean to women? Venus decided to find out, and commissioned Harris Interactive to conduct an online study among more than 6,500 women in 13 countries3. They uncovered that seven out of ten women (68%) indicate Goddess Skin is something they want. Majorities of women define it as smooth (68%), healthy (66%) and soft (61%) and 69 percent of women consider shaving one of the most critical steps in achieving it.
The Venus & Olay razor is designed to help women get the Goddess Skin they desire, and in the moments when they need it most. According to the survey, 84 percent say forgetting to shave would make them lose confidence fastest at the beach – even over having a few extra pounds, cited by 62 percent. So Venus put new Venus & Olay to the ultimate test as the Official Razor – and first-ever beauty partner – of Sports Illustrated Swimsuit 2012. Together, they will give women a behind-the-scenes look at what it takes to prepare for the most-viewed swimsuit shoot of all time. Starting February 14, 2012, in conjunction with the 2012 launch week, SportsIllustrated.com will feature four custom webisodes created with Venus, highlighting a day-in-the-life and beauty secrets of Swimsuit model Chrissy Teigen4, including how she achieves Goddess Skin with her Venus & Olay razor.
Key benefits of Venus & Olay include:Venus’ five-bladed razors shave you close and adjust to women’s curves for a smooth and comfortable shave, even over tricky shaving areas like knees and ankles. Olay Moisture Bars contain skin-enhancing elements found in Olay products: Petrolatum helps lock in skin’s moisture for less dryness5 and Glycerin helps offer that goddess glow! Just wet the razor to release a light lather – no separate shave cream required. As with most Venus razors, new Venus & Olay also features a rounded, pivoting head designed for women’s curves, and a soft-grip ergonomic handle for confident control, even in wet and soapy environments.
This exciting new product will not be widely available until March 2012, but women who want to be among the first to try it will have their chance starting the evening of Sunday, February 12. Visit www.facebook.com/gillettevenus and “like” the brand for the opportunity to enter several giveaways.
Venus & Olay is available starting March 15, 2012 at food, drug, convenience and mass merchandise stores throughout the United States. A refillable Venus & Olay razor with one replacement cartridge is approximately $8.99-$10.99. Packages of three replacement cartridges are about $14.99 - $19.49. ....
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