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First Ever Official Razor of Sports Illustrated Swimsuit Boosts Your Shave and Helps Lock in Skin’s Moisture1

For the first time ever, Gillette Venus, a global leader in female shaving, and Olay, a global leader in skincare, are coming together to deliver a new gold standard in shaving with the new Gillette Venus & Olay razor. Venus’ five-blade technology shaves you close while shave gel bars with Olay skin conditioners help lock in skin’s moisture for less dryness2.

“The Venus & Olay razor is revolutionizing the shaving aisle. There might be other razors claiming skin benefits, but only Venus has the benefit of this unique partnership with Olay, and their rich heritage and expertise in skincare,” said John Holding, Marketing Director, North America, Gillette & Venus. “When it comes to shaving, women want the best of both worlds: they want effective hair removal, and to also keep their skin looking – and feeling – its best. Venus razors have always offered women Goddess Skin, because shaving is where it all begins. But Venus & Olay is the newest and an outstanding way to achieve it.”

So what exactly does the concept of “Goddess Skin” mean to women? Venus decided to find out, and commissioned Harris Interactive to conduct an online study among more than 6,500 women in 13 countries3. They uncovered that seven out of ten women (68%) indicate Goddess Skin is something they want. Majorities of women define it as smooth (68%), healthy (66%) and soft (61%) and 69 percent of women consider shaving one of the most critical steps in achieving it.

The Venus & Olay razor is designed to help women get the Goddess Skin they desire, and in the moments when they need it most. According to the survey, 84 percent say forgetting to shave would make them lose confidence fastest at the beach – even over having a few extra pounds, cited by 62 percent. So Venus put new Venus & Olay to the ultimate test as the Official Razor – and first-ever beauty partner – of Sports Illustrated Swimsuit 2012. Together, they will give women a behind-the-scenes look at what it takes to prepare for the most-viewed swimsuit shoot of all time. Starting February 14, 2012, in conjunction with the 2012 launch week, will feature four custom webisodes created with Venus, highlighting a day-in-the-life and beauty secrets of Swimsuit model Chrissy Teigen4, including how she achieves Goddess Skin with her Venus & Olay razor.

Key benefits of Venus & Olay include:

Venus’ five-bladed razors shave you close and adjust to women’s curves for a smooth and comfortable shave, even over tricky shaving areas like knees and ankles. Olay Moisture Bars contain skin-enhancing elements found in Olay products: Petrolatum helps lock in skin’s moisture for less dryness5 and Glycerin helps offer that goddess glow! Just wet the razor to release a light lather – no separate shave cream required. As with most Venus razors, new Venus & Olay also features a rounded, pivoting head designed for women’s curves, and a soft-grip ergonomic handle for confident control, even in wet and soapy environments.

This exciting new product will not be widely available until March 2012, but women who want to be among the first to try it will have their chance starting the evening of Sunday, February 12. Visit and “like” the brand for the opportunity to enter several giveaways.

Venus & Olay is available starting March 15, 2012 at food, drug, convenience and mass merchandise stores throughout the United States. A refillable Venus & Olay razor with one replacement cartridge is approximately $8.99-$10.99. Packages of three replacement cartridges are about $14.99 - $19.49. ....

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NEW YORK, May 26, 2011 -- /PRNewswire/ -- Fusion Brands Inc. in partnership with Sony Pictures, and CBS Consumer Products is excited to announce the 2011 launch of Jabot Cosmetics, one of the first fictional beauty brands to become available for purchase to consumers. Inspired by the beauty company portrayed on daytime TV's Emmy award-winning and #1 rated series "The Young and the Restless" Jabot is now a premium collection of color cosmetics, advanced scientific skincare and luxurious fragrances, formulated to give fans and women access to Hollywood's backstage beauty secrets.

Jabot Cosmetics will launch at the 2011 Daytime Emmy Awards in Las Vegas, NV on June 19, 2011. The face of the brand, and one of the most popular stars on the show, Tracey E. Bregman, who plays Lauren Fenmore, will debut the brand live on the red carpet. "When it comes to our makeup and skincare, I think every woman wants what I want...beautiful, glamorous colors and most importantly, to see visible results. Whether you are a television actress, a mom or a busy executive, I just know when women try Jabot products; they will fall in love with them," said Bregman.

"Jabot is the crown jewel cosmetics company in town. It's such a huge part of the history of the show and has played a significant role in the inter-family dynamics of the Abbotts, particularly in Jack Abbott's relationship with his father John.  It's also a key ingredient to the decades long business rivalry between Jack and fellow titan Victor Newman. Blood has been lost and hearts have been broken over this company," explained Maria Bell, Producer and Head Writer, The Young and the Restless. "For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV," added Bell. "The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!"

Alisa Marie Beyer, CEO of The Benchmarking Company, saw a real opportunity to bring this iconic, fan-worshipped part of the show to life for women and fans in a fun, exciting way. Beyer has been the force behind bringing the Jabot Cosmetics' concept to fruition and has created the brand, as well as a full-line of products designed to withstand the intensity of camera lights, and that contain powerful anti-aging actives to keep women looking youthful and feeling as glamorous as their favorite Hollywood actress. The Jabot story will be supported by ongoing storyline integrations with the show.

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Tue, 10 May 2011 10:40:00

Well, NIVEA has partnered with international singing star Rihanna, as the voice of its 100-year celebration. Rihanna's latest song "California King Bed" will accompany the whole anniversary campaign internationally. Consumers will have the opportunity to win Rihanna concert tickets in various media, on the NIVEA website and at retail outlets. NIVEA products purchased during an extensive point of sale promotion that will span over 40 countries will feature one of ten million online codes that can be redeemed against exclusive Rihanna downloads on the NIVEA website, including one million music downloads, Rihanna wallpaper and photos.

NIVEA will be using Facebook and YouTube to communicate with and mobilize Rihanna's incredibly vast fan community. Rihanna will have a strong presence throughout the anniversary year. On May 15th, the brand is launching a global campaign, "100 Years of Skincare for Life," centered around the values that have been associated with NIVEA for generations: trust, honesty, reliability, quality and family. Compelling visuals have been selected to elevate the importance of skin. Each of them captures moments of closeness between people of different ages, genders and nationalities.

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