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If you are considering using an anti aging skin crème, you may wonder whether these products are as effective as they claim and whether they’re safe for your skin and your overall health. And if you’ve used these products, you’ve no doubt wondered if the crème you use is the best choice, and again, about the safety factor.

But unless you’ve done a lot of research yourself, you may not understand some very basic facts about the skin care industry and how the companies involved make decisions about what goes into their skin care products. While you may have some idea, knowing the truth will help you make a more informed decision.

As you may have guessed, the skin care industry generates billions of dollars annually, and the companies involved, at least the major publicly held corporations, are most interested in maximizing their profits and less interested in producing the best product. That sounds like a mercenary way to do business, but that is the way things work at that level of corporate business. They’re in the business of business more than the business of skin care.

This means that they want to produce their anti aging skin crème as cheaply as possible, advertise it heavily, and sell it for as much as possible. And “as cheaply as possible” means using ingredients that do not necessarily benefit your skin, and could even harm your skin and your health. These ingredients may sound familiar if you’ve read the labels; they include petrochemicals like petrolatum and mineral oil.

The problem with the cost-effective ingredients these companies use in their anti aging skin crème, aside from the fact that they offer no benefit, is that they can cause cancer, on the most severe end of things, and skin irritation, on a lesser scale. In between, they can cause other health problems, including such problems as migraines and other illnesses caused by artificial dyes such as Yellow 5 and Red 40.

Fortunately, there is an alternative. Many people choose an anti aging skin crème from a major cosmetic company because they think the big companies must know what they’re doing. Now that you know the truth, you can make a more informed choice.

That choice would be to choose a product with only natural ingredients. These crèmes are often made by smaller companies, and may cost more than the mass-produced products (though not always), but are more effective, which means you will spend less in the long run, and safer to use, which makes them well worth any additional cost.

Knowing the facts about anti aging skin crème makes it easy to decide which anti aging skin crème will give your skin the best treatment.

When I say “top wrinkle creams” you probably think of the ones you see on television or at the cosmetic counter, the ones you see advertised by major celebrities in the glossy magazines. Those are the ones, right? They wouldn’t be so popular if they weren’t really good, would they?

If I suggested that you buy a lesser-known skin care product from a small company that advertises primarily on the Internet, you would probably balk and feel that the larger cosmetic companies are more reputable and you should buy their products. But here’s something you should know.

Those large companies are not thinking about your skin when they make their products.

They’re thinking about their own skins…and their bottom lines.

Here’s what goes into those top wrinkle creams: petrochemicals, acrylamides, parabens, alchohol, and other synthetic chemicals, including carcinogenic substances and neurotoxins.

At the very least, what you’re putting on your skin with many creams is not good for your skin; at the very worst it could make you sick.

Why would they do this? Because these ingredients are cheap. They can make a greater profit.

Why are these products so popular? Because, as I pointed out at the beginning, they’re on TV, they’re in glossy magazines; they’re advertised by major celebrities. The celebrities don’t realize what they’re advertising. They probably believe the products are good.

But they’re not.

So what is the alternative to these top wrinkle creams that are really not what they’re cracked up to be?

Remember the lesser-known skin care products from the small company that advertises primarily on the Internet?

These companies create natural, healthful products and care about their customers. Knowing that you need natural ingredients, you can seek out companies that make natural products that meet your needs.

Some ingredients to look for in real “top wrinkle creams” are Coenzyme Q10, Vitamin B12, Vitamin B12, Vitamin C, Vitamin E and Vitamin A. These nutrients will help reduce and protect against the effects of aging by protecting against the sun, defending against toxins that invade your body, and increasing collagen production to keep your skin smooth and firm.

Natural ingredients are always going to be better than synthetic; that’s the first key in finding a great wrinkle cream. The top creams, by revenue, are full of chemicals and your skin will not react well to that kind of treatment.

To get even better results, research your specific skin issues and find the best ingredients for your situation before choosing a cream. This will catapult your results into an even more successful realm.

We all love to have a good skin, don’t we? Traditionally, skin care has been generally regarded as just "cleanse, tone and moisturize". However this way of thinking about skin care is changing and changing fast too.

We’ve also usually regarded skin types to fall into the categories of dry, normal, a combination of the two and the sensitive type. This has generally formed the basis of skin care, so product development has been founded on this premise.

Nowadays, this mode of thinking is being replaced by what would be regarded as customized skin care. This view is being championed by reputable academics like Dr Leslie Baumann based at the Cosmetic Center of the University of Miami.

She believes that skin care problems such as oily skin, pigmentation, tight skin, sensitivity and dryness are skin problems that could develop at any point in a woman’s life capable of causing different levels of anxiety. These skin problems could happen singularly or in combination.

The concept of skin care customization is therefore being able to recognize your skin type and managing any problems that may arise subsequently with tailor-made solutions.

Consumers are becoming better informed and are looking for more personalized products.

The problem however is that many people lack the skill to identify their particular skin type, so they may not be able to make the right choice of product. For instance, you may have an acne-prone skin and may therefore want a product that addresses that issue.

That is where the help of a skin specialist can be invaluable. Even then a skin specialist may not always have the solution as there could be conflicting issues between a solution and actual outcome.

An example is a product that may take care of your ageing issue like wrinkles may just worsen your acne in the end.

Also ingredients like alpha hydroxy acids (AHAs) commonly used in anti-ageing products can cause other problems like stinging, redness and inflammation in people with sensitive skin. In individuals like these with sensitive skin, a more pragmatic approach would be to use a product that contains poly hydroxy acids (PHAs) instead of one with alpha hydoxy acid because they (PHAs) are less irritating to sensitive skin types.

For those who have a poor understanding of their skin types, you may well fare better consulting a skin therapist for advice especially if you don’t appear to be winning your skin care battle. It may be money well spent.

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